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Case study
How We Generated £20,000 in Work for a Local Sash Window Company in Eight Weeks
From word-of-mouth recommendations to a complete online presence. How Orbitix scaled NJS Sash Windows across Stamford, Rutland, and Peterborough on a minimal budget.
Client: NJS Sash Windows
Industry: Traditional Restoration & Timber Repair
Timeline: 8 Weeks
Setup Cost: £1 Domain + £0 Server Fees
£20,000
Revenue Generated
In genuine work within 8 weeks
8 Weeks
Time to Results
From zero website to £20k pipeline
150+
Directory Citations
Consistent local citation network
4 Major
National Media Features
House Beautiful, Country Living, Yahoo, MSN
THE STRATEGY
- We created an affordable digital marketing strategy designed to establish the company online, increase its visibility locally, and start generating genuine enquiries as quickly as possible.
- Instead of recommending an expensive website platform with ongoing server charges, we built the NJS website using Blogger (free hosting) and registered the domain name through Dynadot for approximately £1.
- We structured the entire platform around exact high-intent local search queries (Stamford, Rutland, Peterborough), verified a Google Business Profile, deployed 150 local citations, and secured national media features in House Beautiful, Country Living, Yahoo, and MSN.
£1 Domain / £0 Hosting
150 Directory Citations
National Digital PR
The Challenge
NJS Sash Windows is an established sash window restoration and repair specialist serving Stamford, Rutland, Peterborough and the surrounding areas.
The business has been carrying out traditional sash window repairs since 2005, but almost all its work previously came through word-of-mouth recommendations. Despite having more than 20 years of practical craftsmanship experience, NJS did not have a proper website or an optimised Google Business Profile.
The owners approached Orbitix because they wanted to start generating enquiries online. However, as a small local business, they did not want to spend thousands of pounds on a new website before knowing whether it would produce results.
0 Website Visibility • 0 Google Maps Rankings • 100% Recommendation Dependent
Rank #1 Local Pack
STAMFORD & RUTLAND
£20,000 Work
8-WEEK ENQUIRIES
High-intent local leads
What WE Did
1. WEBSITE & MINIMAL BUDGET
Built a professional business website on Blogger with zero monthly hosting fees and registered the custom domain for ~£1 on Dynadot.
- Sash window restoration & timber resin repairs
- Draught proofing, cords, pulleys & glass replacement
- Location pages: Stamford, Rutland & Peterborough
- Q&A guides addressing period homeowner questions
RESULT: Professional web presence with £0 monthly server bill.
2. LOCAL SEARCH PRESENCE
Created and fully optimized NJS’s Google Business Profile and synchronized citations across UK local directory networks.
- Google Business Profile creation & categorization
- 150 local directory citations created & corrected
- NAP (Name, Address, Phone) citation consistency
- Geographic relevance tuning for local Map Packs
RESULT: Placed NJS in front of ready-to-buy local homeowners.
3. DIGITAL PR & AUTHORITY
Secured tier-1 media placements to accelerate Google trust and position NJS’s 20+ years of craftsmanship authority online.
- Featured expert in House Beautiful magazine
- Featured coverage in Country Living
- Mass editorial syndication on Yahoo
- Mass editorial syndication on MSN UK
RESULT: Rapid trust signals and domain authority within 8 weeks.
MEDIA COVERAGE & SYNDICATION
Featured placements
House Beautiful
National Interior Design Magazine
Expert editorial feature on period home timber window preservation and draught-proofing techniques.
1.2M+ Monthly Readers
Country Living
Heritage & Country Homes Authority
Featured article highlighting traditional British craftsmanship in restoration vs replacement.
850K+ Monthly Readers
Yahoo
National Digital Syndication
Syndicated editorial expert coverage expanding brand reach across national digital audiences..
15M+ Monthly Visitors
MSN UK
UK Mass Media
Network
Featured in national home improvement and property maintenance roundups.
20M+ UK Reach
Google Maps Local 3-Pack Dominance
Created & optimized Google Business Profile + 150 local citations targeting Stamford, Rutland & Peterborough homeowners.
GEO-TARGETED COVERAGE100% High-Intent Local Searches
The Result
Within approximately eight weeks of launching the website and local search campaign, NJS received online enquiries representing around £20,000 in potential and confirmed work.
“These were not low-value clicks or meaningless traffic spikes. They were genuine enquiries from homeowners needing sash window restoration, repair and replacement work.”
-
Zero Server Fees
Professional website with no monthly hosting charge -
Google Business Profile
Optimised local profile targeting Stamford & Rutland -
Search-Focused Articles
Growing collection of useful homeowner guides -
Yahoo & MSN Coverage
Mass digital syndication reach
-
~£1 Domain Investment
Custom domain registered affordably on DynadotCustom domain registered affordably on Dynadot -
150 Directory Listings
Consistent local & industry NAP citations -
House Beautiful & Country Living
Tier-1 expert editorial features -
£20,000 Generated Work
Direct online enquiries from ready-to-buy homeowners
+340%
Organic Traffic
top 3
Rankings
£20,000
Leads
“These were not low-value clicks or meaningless traffic spikes. They were genuine enquiries from homeowners needing sash window restoration, repair and replacement work.”
EXECUTION CHRONOLOGY
THE 8-WEEK CAMPAIGN TIMELINE
Website Build & Minimal Budget Setup
Zero ongoing server fees + £1 Dynadot domain
Built a clean, fast website on Blogger with customized templates, eliminating monthly hosting bills. Registered custom domain via Dynadot for ~£1.
IMPACT: Established a professional, cost-free digital foundation.
Google Business Profile & 150 Citations
Local Pack authority & NAP consistency
Created and fully verified NJS Google Business Profile. Built and corrected 150 local and industry directory listings with consistent NAP (Name, Address, Phone) details.
IMPACT: Google local search trust skyrocketed in target postcodes.
Digital PR & Tier-1 Media Coverage
House Beautiful, Country Living, Yahoo & MSN
Pitched NJS master craftsmen as period property window restoration experts to national home improvement journalists.
Featured in House Beautiful, Country Living, Yahoo, and MSN.
IMPACT: Instant credibility boost and top-tier domain trust.
Inbound Enquiries & £20,000 Generated Work
High-intent local homeowner conversions
Online searches converted into phone calls and contact form leads from Stamford, Rutland, and Peterborough homeowners seeking full restorations.
IMPACT: Instant credibility boost and top-tier domain trust.
KEY INSIGHT
"THIS WASN'T ABOUT TRAFFIC ALONE — IT WAS ABOUT PUTTING AN ESTABLISHED CRAFTSMAN BUSINESS DIRECTLY IN FRONT OF READY-TO-BUY HOMEOWNERS."
You do not necessarily need an expensive website or an enormous advertising budget to start generating business online. What matters is having the correct foundations: a clear website, properly presented services, strong local relevance, accurate business information and content that answers the questions potential customers are already asking.
IS YOUR BUSINESS DIFFICULT TO FIND ONLINE?
Orbitix provides website development, local SEO, Google Business Profile optimisation, content creation and digital PR for established local businesses throughout the UK.